Who is Midea? The global HVAC giant revolutionizing heat pump technology

The Midea Group.
The Midea brand stands as a global leader in the field of airconditioning and heat pumps.
Founded in 1968 in China (and consistently ranked among the top HVAC companies).
Ιt now enjoys a worldwide presence in over 200 countries.
Since 2016 it has been listed among the Fortune Global 500.
Its success is founded on a combination of innovation, quality, and environmental responsibility.
In Greece it is officially represented by AGHNOR S.A., part of the Tournikiotis Group.
And for its air conditioners, from FG Europe S.A. (Fidakis Group).

4green Team

Midea: A global leader in heat pumps and airconditioning

Midea is a global powerhouse in the realm of airconditioning and heat pumps, with a long history and presence around the globe. Founded in 1968 in China, it developed from a small local factory into one of the leading HVAC (Heating, Ventilation & Air Conditioning) companies internationally.

Today it operates in more than 200 countries and regions, employs tens of thousands of staff, and has held a place on the Fortune Global 500 list since 2016. Based on its revenues and sales, it ranks among the leaders in the global market – for example, in 2021 it reached the 2nd position worldwide with a market share of ~11.3%. This global presence is mirrored in the trust millions of consumers place in its cooling and heating solutions.

Comprehensive airconditioning solutions for residential and industrial use

Midea specialises in the development of full airconditioning solutions for both residential use and professional/industrial applications. With a vast product range – from domestic Midea inverter airconditioners to advanced central coolingheating systems – it covers every need.

It operates more than 20 manufacturing plants worldwide and is among the largest producers of inverter compressors and airconditioning equipment. A dedicated division, Midea Building Technologies (MBT), established in 1999, leads innovation in professional HVAC systems. Notably, Midea built one of the first VRF (Variable Refrigerant Flow) units in China in 2000, marking a new era in central airconditioning systems.

Continuous investment in research and development, through global R&D centres, ensures that its products integrate cuttingedge technology, reliability and high quality. As a result, it offers solutions for all scales of projects – from an apartment to an industrial installation – delivering comfort and efficiency under the banner of a global expert.

Beyond heat pumps, Midea offers a full range of airconditioning systems for small residential spaces right up to large commercial installations. In the domestic sector it offers wallmounted inverter airconditioners with high energy class (A++, A+++), ensuring cooling in the summer and heating in the winter with low consumption.

Innovation in heat pumps: inverter, monoblock and ecofriendly refrigerants

Midea places special emphasis on heat pumps, utilising nextgeneration technologies that render them efficient and environmentally friendly. All modern Midea heat pumps are Inverter AllDC, capable of dynamically adjusting compressor, fan and circulator speeds according to actual room demand – resulting in maximum energy savings and a stable temperature with minimal cost.

They are available in monoblock (compact external units with all parts integrated) and split versions, with the MThermal monoblock heat pumps simplifying installation by eliminating the need for a separate indoor hydraulic station – an ideal solution when space is limited. They can be integrated with any type of heating system: lowtemperature systems like underfloor heating and fancoils, or conventional radiators in existing installations. Thus, one Midea heat pump can replace a traditional boiler, offering heating, cooling and domestic hot water from a single device.

In its product range, Midea has launched standout series. The MThermal Arctic series is designed for high performance even at very low outdoor temperatures (down to 25 °C), with energy class up to A+++. In addition, Midea leads in the adoption of new ecological refrigerants: it has already largely switched to the refrigerant R32 instead of the older R410A, reducing the carbon footprint in the event of leakage by up to 75%. R32 also offers better energy efficiency because it transfers heat more effectively than R410A.

Even more impressively, Midea is shifting to extremely environmentallyfriendly refrigerants such as R290 (propane). The new heat pump series MThermal R290 and Mars use the ecofriendly propane with a GWP of only 3 – by comparison, R32 has GWP ~675 and R410A ~2088. That means the climate impact is practically zero, making these units fully aligned with emissionsreduction goals. Moreover, the Mars R290 series incorporates EVI (Enhanced Vapor Injection) technology enabling the propane refrigerant to perform effectively even in very low ambient temperatures. That ensures high thermal output even in extreme winter conditions, delivering hot water at high temperatures when the user needs it most. MideaΆs heat pumps of these series not only offer economical and energyefficient heating/cooling, but are also “smart” – ready for the Internet of Things: controllable and adjustable remotely via an app, offering total comfort and safety in control. Altogether, MideaΆs heatpump solutions combine technological innovation with environmental responsibility, offering consumers an integrated package of heatingcooling with low running cost and minimal ecological impact.

Midea airconditioning series: domestic, professional, multisplit and VRF

Beyond heat pumps, Midea offers a full range of airconditioning systems for small residential spaces right up to large commercial installations. In the domestic sector it offers wallmounted inverter airconditioners with high energy class (A++, A+++), ensuring cooling in the summer and heating in the winter with low consumption.

MideaΆs domestic units stand out for low noise, modern design and smart functions – many models support WiFi for remote control, airfiltration for better indoor quality and “smart” energysaving modes. For example, MideaΆs Breezeless innovation (in certain models) offers uniform airdistribution without annoying draughts, while other series focus on selfcleaning function or dedicated sleep settings for optimal comfort.

In professional airconditioning, Midea provides solutions such as ceilingcassettes, ducted units, floor/ceiling airconditioners and multisplit systems. The multisplit systems allow multiple indoor units (e.g. in different rooms) to connect to a single outdoor unit, saving space and energy while providing individual temperature control per room – ideal for multiroom residences or small offices where flexibility and clean aesthetics (without many outdoor units) are required.

For large building installations – such as office buildings, hotels, shopping malls – Midea offers advanced VRF systems for central airconditioning. MideaΆs VRF solutions (such as the V6 and the newer V8 series) are designed to offer individual zone control and precise comfort adjustment in every space of a large building, while also saving energy by varying refrigerant flow according to load. This means each room or zone receives only the cooling or heating it needs, avoiding waste.

MideaΆs VRF systems are characterised by high performance and wide operating range. Specifically, the latest Midea VRF V8 can cover huge installations with capacity from 8 HP to 120 HP and is capable of operating in extreme conditions, from 30 °C in winter to +55 °C in summer. It also features innovations like a specially designed sealed electrical panel (IP55) for protection, and smart control systems (such as ShieldBox, SuperSense, etc.) that optimise energy efficiency and allow remote management. Thanks to such solutions, Midea can meet the demands of any professional or business for efficient central airconditioning, while also offering design flexibility and installation ease. It is no coincidence that Midea MBT collaborates with some of the largest international companies and sees its systems installed in numerous projects worldwide, establishing it as a reliable choice in the central air‐conditioning sector.

Energy efficiency and ecology at the core

One of the major advantages that differentiates Midea in the HVAC market is its commitment to energy efficiency and ecological sustainability. All its solutions – from the smallest domestic airconditioner to the largest industrial heat pump – are designed with maximum performance in mind and compliance with strict European regulations.

MideaΆs heat pumps and airconditioners achieve top seasonal efficiency ratings (SEER/SCOP), earning energy labels A+ and above; this translates into lower electricity bills for the user and a smaller environmental footprint. Inverter technology combined with smart sensors and automation help optimise consumption: the units adjust their power exactly as needed, avoiding unnecessary losses.

Additionally, the shift to lowGWP refrigerants such as R32 and especially R290 demonstrates the companyΆs intention to exceed European FGas regulation requirements aimed at reducing fluorinated greenhouse gases. It is notable that the propane R290 has practically zero impact on global warming (GWP=3) compared to older refrigerants – making MideaΆs new heat pump units a green solution for the future. At the same time, the company ensures compliance with all European safety, quality and environmental management standards so that consumers enjoy certified and reliable products.

Another differentiating element is the focus on innovation in favour of sustainability. Midea invests in technologies such as smart selfdiagnostic control (e.g., the Doctor M system in its VRFs) and airflow optimisation (e.g., Zen Air), which not only improve energy efficiency but also quality of comfort. With such innovations, users enjoy more stable temperatures, cleaner air and quieter operation, while at the same time consuming less energy. All this aligns with the brandΆs philosophy of offering “surprisingly friendly solutions,” i.e., solutions friendly to people and the environment. As a result, its products often contribute to achieving green building certifications or being included in subsidised energyupgrade programmes, as they meet high standards of performance.

Presence and support of Midea in Greece
Midea, apart from its global dynamism, places particular importance on local markets – including Greece. In the country, its HVAC products have been present for many years, serving both domestic consumers and professional installers.

Sales and technical support of Midea heat pumps and central airconditioning systems in Greece are provided via a reliable partner network. The exclusive distributor of Midea heat pumps and professional systems (Midea MBT) in the Greek market is AGHNOR S.A., part of the Tournikiotis Group. This partnership ensures that customers in Greece have access to official Midea products, with all warranty coverage and manufacturer support. Full technical support is provided nationwide, with specialised personnel for installation, maintenance and aftersales service. This means that whether one selects a domestic Midea heat pump or a professional VRF system, one can be confident of parts, technical help and advice throughout the equipmentΆs life.

The company FG Europe A.E., member of the Feidakis Group, is the exclusive distributor of Midea airconditioners in Greece since 2012. The company has formed a strategic partnership with Midea Group, one of the largest global HVAC and whitegoods manufacturers, taking full responsibility for distribution, technical support and aftersales service of Midea products in Greece. FG Europe has a broad network of affiliated stores and technicians across Greece, offering comprehensive cooling and heating solutions for residential and professional applications. Its headquarters is located in Glyfada, Attica, and the longterm partnership with Midea has contributed to establishing the brand as one of the most trusted and popular choices in the airconditioning and dehumidifier market in Greece.

Furthermore, Midea regularly participates in domestic exhibitions and awareness initiatives (in cooperation with its Greek distributor), presenting its new technologies to engineers, installers and endusers. This way it has managed to build a strong network of trust in the Greek market.

Why Midea stands out in the HVAC market
In summary, Midea has secured its place as one of the top manufacturers of airconditioning and heat pump systems worldwide thanks to a set of advantages that differentiate it from the competition. Its global expertise, combined with local support, gives customers the confidence that they are choosing a tried and reliable solution. Its broad range of products (from a simple room airconditioner to a complex VRF for a skyscraper) means Midea can provide the right answer for every need.

Innovation is its driving force: from inverter compressors and smart heat pumps to ultramodern automation systems, Midea leads by adopting new technologies early.

At the same time, it remains committed to energy efficiency and environmental responsibility, contributing to energy savings and reduction of emissions. Finally, the qualityprice relationship and longterm reliability of its products have made it a particularly popular choice among consumers and professionals.

Whether someone is seeking an economical heatpump solution or a highend airconditioner for industrial use, Midea offers the knowhow, variety and support that guarantee comfortable and efficient climatic results – validating its reputation as a global leader in cooling and heating systems.